Customer Satisfaction Surveys (CSS) are a great way of soliciting feedback from your customers, and can also be used as a tool to benchmark key areas of your business vs. your competition. Furthermore if done correctly they can help you to solidify your supply position. This presupposes that you listen, and act on the feedback [...]
Business owners frequently tell me that when it comes to Marketing that they direct the majority of their time and money towards attracting new customers, and somewhat neglect their existing customers. I recognize that it’s important to attract new customers, but don’t ignore your existing customers, as they can often be the easiest way to [...]
I’ve seen many strategic documents that sit on shelves gathering dust until the next strategic review comes along, only to be dusted off, updated and returned to the shelf. So why does this happen? It’s usually the result of a poor Strategy Process that is not integrated with business planning and performance management processes. Ask [...]
You demonstrate your work ethic in many ways – in your handshake, appearance, or even your approach to difficult situations. But another – and arguably, one of the most important – indications of work ethic comes across in completed staff work. That is, in sales reports, proposals, research papers, technical documents, or any other form [...]
The advancement in social media these past few years has been nothing short of sensational. Facebook, Twitter, Youtube etc…, and whilst there is no doubt that these tools have a key, and ever increasing, role in marking your product or service, they are not a substitute for a marketing strategy. Without knowing your market in [...]
I meet a number of Small Business Owners who tell me that they want to improve and grow their business. I invariably ask them “What’s stopping you”? What becomes apparent is that many of them simply don’t know what to do. Some are frightened to move forward because they feel that they need to personally [...]
Everyone wants one, if they don’t already have one. Even President Obama has one. But what is this popular creation? Facebook. We all spend countless hours checking our walls, chatting with friends, sharing our pictures, and updating our statuses. So how long will it take for Facebook to take over the world? Harvard student Mark [...]
Everyday. Only joking! Just like any other business owner, I want to increase my revenues and profits, but I am very aware of the circumstances required to create a successful engagement that will result in client value, which in turn will lead to repeat business. The reality is that if without creating value for our [...]
Communication – whether verbal, physical or written – has helped us transfer information, spread ideas, and solve problems for centuries. However, when text messaging entered the conversation in the late 1990s (and exploded in the early 21st century), it operated under a new set of communication principles: shorter, simpler and fewer statements. Knowing when to [...]
Local merchants who are looking for a powerful way to attract more customers must consider using video content on the Web. No one can deny the fact that video content is more compelling than written articles and blog content alone, and advances in technology have made it easy and affordable for virtually anyone who considers [...]
